And so my first question to you, Greg, is, was there a moment as you were in the game and you were ascending to be you know, the top player in the game, was there a moment where you thought you could build a business off the course as well as on it?

Yeah, probably many moments, Bob, to be honest with you.

So one thing that as you move up the tree in success in life, the arc of climb gets very, very steep.

But once you get there, if you're not observant on the way of how you got up there, let's just take your physical skills away, right? Whether you're a golfer or any other athlete or entertainer, taking all that away.

If you're not observant on the road to the top on how to get there, then your journey on the backside coming down is going to be very painful.

So I was very much a listener.

I was an observer.

If a 22-year-old young upstart, Greg Norman, walks into your office, given everything that you now know, what advice would you give him?

Um, how did the deal come about and h- how well did it end up working out for you?

Well, it worked out fantastic, but before we get to the fantastic side, um, I had befriended a gentleman ca- from Australia called Tom Crow.

Uh, Tom Crow was kind of like the patriarch of our golf, uh, from our country.

He, he was just, uh, passionate about the game and passionate about designing golf clubs, and he had designed a golf club called the Baffler, and it was a small-headed wooden golf club with very heavy rails underneath, and it allowed us to get the ball out of the rough very easily.

In those days, it was brilliant design.

So that Baffler, um, he parlayed it into a company called Cobra, and, um, one of my first set of golf clubs growing up, Tom Crow sent me a set of Cobra irons, and I won a couple of golf tournaments with them.

So and then I go off and sign with Wilson and go and move on to other things.

In what way?

If you had to divide the credit for your success between natural talent, hard work, smart choices, luck, like, what kind of percentage would you apply to those different traits?

From natural talent, I didn't know I had it because first started off, I had a twenty-seven handicap and got it down to scratch in eighteen months, and about five years later, I won my first professional golf tournament.

So natural talent was there, but I had no idea.

I think a lot of my abilities came from my work ethic because I'm very much a determined individual.

I'm a compartmentalized type of guy, so I stay extremely focused on things that I do.

And I have a great saying called "DIN and DIP": do it now and do it proper.

But I was a really good surfer, and I truly believe surfing and golf are very close in a lot of ways.

For me, it felt awful.

Why do you think it shifted so much? A- as the game went more global, why did the pro game shift more to the United States?

Oh, it's, it's simple.

It's, it's the population, right? 330 million, give or take, over the last, uh, decade.

Maybe a little less, a little more.

But, uh, it's the population, the quality of golf courses, the fans, uh, the support of the fans, and obviously network television deal had a lot to do with it.

So, you know, uh, it's a l- little bit of a lot of things, uh, made America the strength of what it is today.

Uh, but what you're seeing is a little bit of a shift.

Is what's better for the players always better for the fan, though?

Does that surprise you? Disappoint you? Disappoint is the right word.

Yeah, it disappoints me.

I think from that perspective, when people step back and go, OK, look, I would happily sit down with anybody and talk about the situation.

Because I think, again, if you understand the facts, instead of building up this negative sentiment about an idea or an execution on an idea, What's a better way of putting this? Don't judge me on stuff that you don't know what you're talking about.

Don't eliminate a friendship after 30 years or being involved in the game of golf and doing what I've done in the game of golf.

Don't just judge me on the wrong information.

That hurts.

What do you make of that?