I'm wondering, you know, what your thoughts are about this and kind of this complicated space that's being created from this relationship with media and

AI tools.

Sure.

So, I mean, disclaimer that I can't speak as the final decision maker on these things, but I can describe the kind of the dynamic that's going on here, right? So there's an interesting cost benefit with allowing these AI companies to crawl your website and get this information that ultimately is going to feed these models.

So I think the most immediate and most consequential way that AI is changing the media industry, at least right now, is in terms of something that we call discoverability.

So for a very long time, most of the last 20, 25 years, the way that most people reach a news article has been through search engines.

People Google, what's going on near me? What's happening this weekend in my neighborhood? What is this thing that I heard about on the TV news or on the radio? And they'd be directed someplace like The Banner to read an article about it, learn more about it.

Do you worry about that other aspect of the pushback of, you know, what the guild is going to say or what other your coworker is going to say about the way that you're using these tools?