Does it still have a place? I suppose I'm asking the turkeys to vote for Christmas here, but, [laughs]

[laughs] I love it.

Yeah, so the role of a website has definitely changed.

The entry point of where people discover your website has changed.

So it used to be, like you said, on Google, right? So back in the day, we're talking up until [laughs] two years ago, the game was SEO.

It was create as much content that's relevant to your offer to attract the right target audience, whether it's podcasts or blog posts or information pages or comparison charts or, you know, whatever it is relevant to your offer.

And so that was sort of the top of the funnel.

What advice would you share in terms of actually recruiting? your experience of attracting, building and retaining a team that is remotely based in the Philippines?

Yeah, Forrest, I would encourage everybody that's a serious business to put a careers page on your website, right? And on that careers page, talk about what's in it for them, not what's in it for you, basically.

And talk about your culture, your values, your mission, all those things and have some social proof on there too.

All those things are going to help you attract In fact, there's two benefits.

One, you attract the best people in the world.

But two, when your prospects or clients see that you're trying this hard to attract the best people in the world, that's another benefit, another reason for them to choose you.

So yeah, it's an important page.

What specifically, when you say I didn't invest in the culture, do you guys as a remote team, do you get together once a quarter, once every six months? What does that look like in terms of managing 20 people from the Philippines remotely, in terms of ensuring that your culture is reflected in this remote team thousands of miles away? How does that look?

Yeah, yeah, yeah.

Oh, there you go.

Yeah, he's amazing.

So he ended up being my business coach for 15 years.

I sent him a free T-shirt design 'cause him and his other podcast host, Ezra Firestone from smartmarketer.com, said they didn't love their logo, uh, that they had for their podcast.

So I just saw that as an opportunity to say, "Hey, thanks so much for your free content.

Here's a free logo." And they didn't like the first one.

So what are some of the common mistakes that we're making that maybe were useful for the pre-AI world that we need to address ASAP?

timed pop-up, switch it to

exit intent.

Yeah, that's, I agree.

Absolutely.

Cool.

All right.

So yeah, basically this is what they had.

Yeah, just, yeah, it feels more

Yeah, and it also adds a lot of cognitive load, and thus people are less inclined to make a buying decision, right? It adds decision fatigue before they even have made a decision because all that cognitive load from the busyness of stuff happening behind the scenes or behind in the background.

And what I also say about video backgrounds is it might be great and exciting for the first time visitor, but imagine your repeat visitors that have to watch this again and again and again.

They just get bored of it, right? So it's quite annoying and it's just on a loop.

So it's kind of pointless and there's just a better way to display above the fold section.

Now, you might notice as well, if you're watching this on video on YouTube, there's a little video here with a play icon in the middle, but it's following my cursor.

around the screen.

So it's quite funny, amusing, and gimmicky, but that's where it ends.

And Kathleen made that very clear that that's something that has to maintain through the site redesign and through all the work that we did from an SEO perspective, my team at NetConcepts.