Is that accurate?

Yeah, maybe.

And I think it's like, I kind of think of them as different like muscles though.

Like, like I have a bunch of like, you know, songs as in like chords and melodies and stuff like that, or like, like the, the musical parts.

And I even know like what the syllables will be when there's words, like the rhythm of the words.

But then so a lot of times I'll just have like a bunch of those and then like my like word writing muscle is just like not, you know, it's just like, "I'm sleeping.

I'm tired.

Yeah.

Do you sequence here on records?

records?I do, yeah.

I usually have some input from, uh, uh, that's u- like, a lot of times the stage, like mixing and sequencing is the stage where I start to get input from other people that I trust, 'cause I generally, like, am so, like, deep in it that I can't see the forest for the trees sometimes.

When do you start your tour?

Uh, June.

Yeah, I'm kinda like, I think I'm excited about it.

There was a minute where we were, we were just, like, out, and not even, like, not even that it was...

I've seen other, like, bands do more dates, but just, like, it was just so many different times.

(laughs)

So it's great to be here.

I'm the CEO of OpenBrand.

Um, before OpenBrand, I was the CEO of a company called Tenten Data.

Um, I pretty much spent my entire career helping retailers, brands, and Wall Street firms get signal from data.

Um, Tenten Data was essentially one of the first big data analytics platforms delivered through, uh, the web as a service, before software as a service was a really big thing, and before people were using the term big data.

Um, and so when the opportunity came to work with Ryan and, uh, create OpenBrand, um, it was a really natural fit.

You know, who, who are we calling out to? Who should be thinking about this, using this, talking to us, uh, about how to, h- how to incorporate this into you'd want us and our, our employees to be talking to the most?