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Greg Lambrecht

Greg Lambrecht

Co-Founder of Coravin

Oct 1, 2026

10:40
challenge.
10:42
I work so hard in medicine and medicine is quite stressful, right? When you develop a new implant, even a surgical instrument that doesn't stay in the body, you...
10:53
You are trying to think of absolutely everything that could possibly go wrong and make sure you design it out, right? And so you're in this very highly regulated world where people's lives are at risk.
11:05
And so it's a very tense design development effort and it's done by amazing people.
11:11
And so I tried to take that very same philosophy and bring it towards something that I loved, wine.
11:17
I was like, OK, each wine is like a patient.
11:19
It's precious.

7 MINS LATER

18:46
If you had to pitch the whole thing again right now, what's the first sentence out of your mouth?
CKHOST
5:40
How did you end up in the spine space?
5:43
Oh, you know, when I started founding my own companies, I wanted to work on problems my family had.
5:50
I had had spinal injuries growing up surfing in Southern California.
5:54
I broke a bone in my back, one of the pars in my lower back, and I shattered a vertebra in my neck.
6:03
Surfing is dangerous, so beware.
6:05
But I started working on the spine because of my mother.
6:10
She...
CKHOST
9:46
Do you mind talking a little bit about what happens during a microdiscectomy?
14:45
And did the wine industry give you any
14:47
pushback? Yes.
14:51
You know, one of the greatest things about this experience has been understanding a culture through...
14:58
The implied change of behavior that Corbyn is.
15:02
Certain cultures are really receptive.
15:04
The UK, London in particular, but Manchester also and now up in Edinburgh, all of Ireland.
15:13
There's a reception to Corbyn that is unmatched almost anywhere except for Australia.

10 MINS LATER

25:26
But you're still doing spine surgery as well as inventing the techniques.

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