Can you describe a little bit what the tonic culture is, especially now that you're multinational? You know, you got to make sure that that culture is adaptable to all the nuances that there's going to be involved.

That's actually, it's not as complicated as it sounds.

You know, I was very lucky pretty early on in my career to have had the advantage of this leadership seminar at Stanford where I like spent a week there.

And it just like really taught me a lot of things about, you know, leadership and specifically culture, right? So basically for me, a business is like a family.

right? It's people coming together to do stuff, right? And they will be successful at doing the stuff if the sense of togetherness exists and they will fail if the sense of togetherness doesn't exist.

So what does that sense of togetherness comes from? It comes from shared sense of mission for a better word.

What do I want to do in my life? People have to have that, but it's a personal mission.

Yeah,