Okay.

So rents aren't the problem.

So, and, and again, we're talking about different areas.

So I'm sitting in Epping now.

We've got a packed high street.

It's a market, it's a market town.

Yeah.

Given what we've been talking about, struggles with the high street, which affects footfall, et cetera; difficulties operating the type of business that you operate; the inexorable rise of online gambling, how do you keep your retail stores relevant today? How do you, how do you maintain that?