This is sort of a re-entry and talk to us a little bit about how you got here and how it's going.

Yeah, absolutely.

So for a long time, like anyone else in the industry, we've seen the gravitational pull towards products that are less processed, more real feelings, smelling, that also taste great for consumers.

So we did enter the fresh market a few years ago.

The product was fantastic, really fed incredibly and had a lot of great attributes.

There were just a lot of, some headwinds in the industry at the time, mostly really around really the spend element from a consumer standpoint.

Inflation was increasing and the cold chain supply costs, you know, made it sort of a very difficult product to really get behind in support over the long term.

And did you care about what you would go to if you went to a larger size?