So excited to be here and excited to spend time with my good friend and partner over the other side.

Yeah, and my story is I actually started right out of undergrad.

I was in advertising for a bit and then moved over to the client, which was starting at Kraft.

Kraft was on the East Coast.

And then I decided to leave Kraft and join Gillette.

And that's when Kirkham and I got to work together.

And honestly, we've talked a bit.

If everyone on the team is not truly, truly in love with the idea, then I don't think you're going to be as successful as you'd like.