i want to shift gears a little bit into helping chiropractors finding their voice i know this is a big part of your background in terms of i've seen your videos i've seen your your youtube channel and a lot of the content that you're creating but tell us a little bit more about that like what does a chiropractor need to do to find their voice why is that valuable and and when did this really click for you

well i'm going to start with the end and then work forward on the questions you just asked you know for me this all started when I was probably about seven or eight years in practice and I realized I had to really do a little bit more or take a next step on communicating with my patients because my patients were coming in not knowing what chiropractic is and asking similar questions again and again, I kind of got tired of answering those questions.

Not that I ever do.

I'm happy to always answer those same questions.

But I realized that if I could wind up trying to record myself doing those questions, answering those questions in a smart, intelligent and reasonable way and communicate them to patients, then I could wind up alleviating some of the stress for myself.

I was invited to participate in a public broadcast TV show.

And I was like, yeah, I'll take any opportunity.

I would probably say it's not the best ROI, but I'd be curious as to what you're seeing works the best for a chiropractic business.