And I wondered if you just wanted to start there and sort of talk about some of the things you think about as a result of reading that and some of the blogs recently.

Yeah, sure.

So just a little bit of history then.

So I kind of first came into the thing that one of the constituent parts of what we call public health, which was then called health promotion in the early 90s.

And when I did my first training in the space, we had this definition of health promotion is basically health education, which was largely around educating individuals so they behaved properly.

They eat less fatty foods and drink less and all that kind of stuff.

And healthy public policy.

How are we actually going to get upstream towards prevention?