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Greg D'Aoust

Greg D'Aoust

Jun 17, 2026

9:37
Mm-hmm.
9:37
And certainly, we spend a lot of time making sure that, you know, the material that we're gonna pull out of the ground, uh, responsibly, sustainably will be globally competitive.
9:46
That is, you know, that's non-negotiable.
9:49
And so we need to work really hard at that.
9:50
We are a high-cost jurisdiction here in Canada, but there's good reasons for that.
9:56
What I don't think we spend enough time talking about is the Made in Canada brand, right? We have a brand, just like when somebody says, "Oh, well, this is made in Japan.
10:06
This is made in Italy." You know, that, that sort of, you know, people sort of have certain characteristics associated with that brand.

10 MINS LATER

20:16
But we've also diversified, uh, our partners and our supply, um, to put Canada in a better place, uh, economically and, uh, from a sovereignty and security perspective.

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