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Greg Brewer
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Oct 14, 2026
The Art of Doing Less: Greg Brewer on Chardonnay, Pinot Noir & Breaking Wine Rules
5:21
25:26

Laurie ForsterHOST
How did you create your own label? Tell us a little bit about that, and we're going to taste the two grapes that you really focus on there, Chardonnay and Pinot Noir, and of course, starting with Chardonnay.
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5:33Greg BrewerGUEST
Yeah, so with Brewer Clifton, you know, I had been the assistant winemaker at Santa Barbara Winery for several years, and it was great, and...
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5:40Greg BrewerGUEST
It was just a need, a desire to kind of just do something, you know, to create something.
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5:46Greg BrewerGUEST
And so myself and my former partner, Steve Clifton, each saved up $6,000 back in 95.
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5:51Greg BrewerGUEST
And our seed capital, so to speak, it's a big word for 12 grand, but our seed money was 12 grand really to start the winery with the 1996 harvest.
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6:02Greg BrewerGUEST
It's been around for a bazillion years, but our concept is not really new either, but it's taking a lot of inspiration and mashing up a lot of people that were profoundly influential on us.
19 MINS LATER

Laurie ForsterHOST
What is it that you see as your next challenge or your next place of growth or learning? You know, because wine is infinite in my mind.