Is your industry losing the public relations battle?

I think, uh, we've had a few wobbles, you know, definitely.

Um, data center industry has traditionally been, um, under the... flying under the radar, and there's lots of reasons for that.

You know, security and the, um, the digital infrastructure that runs the country.

Um, people are, um, trying to protect that often.

Um, but as a result of that, we probably weren't on the front foot with regards to how important we are, uh, to the functioning of, you know, economic security and national security, um, over, you know, the last period.

Um, but we're, we're slowly but surely starting to, you know, get out there and, and change the narrative, and it's all about education.

Will AI kill us all?