Okay.

So they were trying to optimize, uh, tire usage, uh, on these big machines around the world.

And the interesting thing is they set up these chapters of experts and chemists and all sorts of people who were part of these groups at optimizing different parts of the organization.

It wasn't only tires.

So they had it for all different sorts of things.

But they had, they had these global networks of people working to solve problems, and you could see the problem get posted in the morning.

People would work on it, and overnight, you know, all around the world because of the time zone differences, people would pick up it... pick it up and add to it and, you know, and in the morning you'd sort of come back and go, "Oh, here's an answer to that," you know, "problem." It wasn't always quite like that, but you could see the power of a, a global organization and how if you bring people together who are really passionate about something, 'cause these were people who had day jobs but were contributing to helping solve this other kind of problem.

What would, what would be one or two things that really stand out, you know, for you that you'd like to share with others?