And again, going for that premiumization and trying to get those customers back? And instead of going from cost control, going to how do I differentiate themselves as an airline?

And, you know, another airline that's struggling right now is Alaska.

They've always been known to have a very successful senior leadership team.

And we're could pretty much be counted on for double-digit margins.

But since the integration of Hawaiian, I think they're struggling a little bit with some of the integration costs.

Certainly the high fuel has hurt them.

They source the majority of their fuel, almost all of their fuel actually, from the West Coast.

Looking across some of the other industries, do we have some data out there that also supports this?