Give us an elevator pitch into Bogey's Beef, and then we'll really dive into the story behind

it.

So here's what makes Bogey's Beef unique.

It was a recipe that this guy created.

I fell in love with jerky as a kid, but I really rediscovered my passion for jerky when I was in the Wrangles of Alaska.

I spent a lot of time on Glacier doing this expedition through a Knowles Pro course.

93 days.

Talk about the importance from just a pure business perspective on having both of those muscles.