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Grant Van Ulbrich

Grant Van Ulbrich

Founder & CEO of Scared So What Ltd; world's first doctor of sales transformation; global sales transformation director formerly at Royal Caribbean Group

Oct 1, 2026

5:59
What was happening around you and to you when you realized a field with a framework for everything had nothing for the individual?
6:08
Wow, what a setup, and thanks so much, Kevin.
6:10
It was a shocking, very fearful moment, to be honest with you, and I write about it in my first book.
6:15
What happened was I was in the cruise industry, 25 years in the cruise industry, and for the last 10 years, my role was to lead global sales transformation.
6:24
Started out, it was sales enablement.
6:26
And I thought, well, what am I really enabling people to do? And when I spoke with the top leadership, they said, we want you to transform the business.
6:33
In essence, we want to go farther beyond where we are today.

24 MINS LATER

30:11
yes.
9:02
How did you recover from
9:04
that? One of my Navy friends who also had left the military under the same circumstances, he had climbed up as well.
9:11
He said, you know what, I'll home you.
9:13
I had two titanium plates and 12 titanium pins that were put in.
9:16
I had to have three surgeries over the year.
9:19
Second one to adjust all the hardware.
9:21
Third one to actually remove everything.

10 MINS LATER

18:54
And we pick an example where you would have seen this being used just so we can illustrate

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