
Grant Van Ulbrich
Founder & CEO of Scared So What Ltd; world's first doctor of sales transformation; global sales transformation director formerly at Royal Caribbean Group
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Oct 1, 2026
S3 Ep 4|035 The Missing Half of Change Management: Why Transformation Has a Model for Everything Except the Person Inside It, with Dr Grant Van Ulbrich
5:59
6:10
6:15
6:26

Kevin NovakHOST
What was happening around you and to you when you realized a field with a framework for everything had nothing for the individual?

Grant Van UlbrichGUEST
It was a shocking, very fearful moment, to be honest with you, and I write about it in my first book.

Grant Van UlbrichGUEST
What happened was I was in the cruise industry, 25 years in the cruise industry, and for the last 10 years, my role was to lead global sales transformation.

Grant Van UlbrichGUEST
And I thought, well, what am I really enabling people to do? And when I spoke with the top leadership, they said, we want you to transform the business.
24 MINS LATER
Dr Grant Van Ulbrich, From Hitting Rock Bottom Twice to Rewiring Global Corporate Leadership
9:04
18:54

Grant Van UlbrichGUEST
that? One of my Navy friends who also had left the military under the same circumstances, he had climbed up as well.
10 MINS LATER

Randip SinghHOST
And we pick an example where you would have seen this being used just so we can illustrate