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Grant Holley

Grant Holley

Executive Director of the Wisconsin State Cranberry Growers Association (since 2024), holding a PhD in zoology.

Oct 19, 2026

Larry LeeCORRESPONDENT
17:15
What do you see coming down the pike for the cranberry growers?
17:17
We are incredibly, as the world is, interested in how AI may affect cranberries.
17:25
We're You don't experiment with your livelihood.
17:30
So we are waiting for things to be able to develop.
17:32
But we do dream of a day where if we – because we are sort of moving over to some drone technology more and more.
17:41
It appeals to our younger growers, which helps to keep them in farming.
17:44
That's a nice side piece that's to it.

6 MINS LATER

Larry LeeCORRESPONDENT
23:22
That could also help bring a better price for cranberries, couldn't it?
1:36
What do you see coming down the pike for the cranberry growers?
1:39
We are incredibly, as the world is, interested in how ai may affect cranberries we're not going to jump into things this is you don't experiment with your livelihood so we are waiting for things to be able to develop but we do dream of a day where if we because we are sort of moving over to some drone technology more and more It appeals to our younger growers, which helps to keep them in farming.
2:06
That's a nice side piece that's to it.
2:09
But two, the drones can actually be little snipers.
2:13
So they actually help us to preserve anything that we put onto the berries themselves.
2:20
But one day, maybe, the farmer can go to sleep at night and the drones come out at night and there's various scanning that actually happens.
2:30
Farmer wakes up the next morning and the drones are already telling them what area needs a little bit more water, what area needs a little bit less water, what area got a little bit too cold, which one's a little bit too warm.
4:48
What are you hearing out there?
9:07
biggest thing people don't realize about Cranberry Growers?
9:11
Oh, so many pieces.
9:13
It's because it's just so unlike anything else.
9:19
One reason we've been here for so long is because we're so sustainable.
9:23
We don't kill.
9:25
There's a lot of those vines that are out there that are a lot older than I am.
9:30
We have vines that have crested 100 years old.
10:19
Do our cranberries go to the best known products that we're all familiar with? Are our cranberries ending up in
9:07
biggest thing people don't realize about Cranberry Growers?
9:11
Oh, so many pieces.
9:13
It's because it's just so unlike anything else.
9:19
One reason we've been here for so long is because we're so sustainable.
9:23
We don't kill.
9:25
There's a lot of those vines that are out there that are a lot older than I am.
9:30
We have vines that have crested 100 years old.
10:19
Do our cranberries go to the best known products that we're all familiar with? Are our cranberries ending up in

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