And Graeme, the resident techie in the conversation, as you kind of alluded to, if I think about the work that's happening in Sparked and how we kind of think about the consumer perspective, how is that kind of all baked in from your point of view?

It's a number of steps.

In order to have the information in the right place at the right time, you need to be able to move it in the right way at the right time, the right authority and approvals and so forth.

In order to do that, you need consensus amongst the administrators of the systems and the systems how that's going to work.

We work on the how that's going to work part.

And one of the things that I really appreciate about Pip and about Jillian is that, you know, they're very consumer focused, but they're here for the journey because I've tried to engage over the years alone.

A lot of consumer advocates who just can't see that multiple steps.

But as I say, until there is a consumer group, a clinical group and a tech group, for me, it will be on its way to being embedded with consumer engagement, but not there yet.