Talk to us a little bit about those other two.

So it's making sure- LLMs can actually extract the text, and then the other side, on the off page, um, it's... [sighs] How do I explain this? A lot of your listeners might be raging at the moment.

They've been investing in SEO and their digital presence for years, in some cases decades, and a brand-new site has came up and is everywhere on LLMs, and they're raging and can't understand why.

LLMs are fundamentally different from Google.

Google, you put a keyword in, it goes through their algorithm.

They have a big index of pages that they know about.

Their algorithm determines what page is the best for that user based on their algorithm.

In a nutshell, what do you mean by build your business to sell it? What's the key things that you need to look at?