And I'm curious across B2B manufacturers, whether they've been OEMs or contract manufacturers or companies in industry 4.0 serving those types of businesses, like what are the things, maybe what are some of your observations about like what separates companies that are getting named as recommended by ChatGPT or Claude or whatever from ones that are kind of invisible or struggling to be recommended?

Yeah.

When we're auditing any website, there are kind of three buckets we're looking at.

One is technical, like the technical aspects of your website.

The second is your content and the comprehensiveness of the answers that it provides.

And then third is just the authority that you have from all of the signals that you have for your brand and thought leaders across the internet.

So if we go kind of zoom into that first bucket, the technical aspects of things, I think that it comes down to, you know, can AI, you know, a buyer comes in and asks a very specific question, it's going to go out and search the internet for an answer.

Talk about what you're building.

When did you realize this wasn't just another trend? This wasn't just another flashy headline, I guess.

Yeah, when ChatGPT first came out, I was actually on maternity leave.

So I come back, the whole marketing world has kind of changed.

It felt like three years had passed.

Come back, try and figure out this whole new AI thing.

And at first it was really cool.

I was like very impressed, but I think I kind of reached the same moment a lot of people did where it was like, okay, this is cool, but the amount of work it would take for me to go back and edit and check this and make sure I'm comfortable with it.

Like, tell us more about, and you kind of already have started to talk about this, but like your approach and like how you saw that as being something that like you were interested in as being a chapter in your career.