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Grace Feinerman

Grace Feinerman

Founder & CEO of Date Smarter Snacks, a CPG brand offering chocolate-covered date-based confections, and former TV news anchor/reporter.

Jun 3, 2026

Startup To Scale

Startup To Scale

268. Building a Brand People Believe In

Jun 3 · 21m

Jordan Buckner
Jordan BucknerHOST
1:04
So Bray, starting out, I would love just to get an overall sense of, you know, what was the original vision behind Date Smarter?
Grace Feinerman
Grace FeinermanGUEST
1:13
Yes, twofold.
Grace Feinerman
Grace FeinermanGUEST
1:14
Kind of like you just said, the product and then the creative aspect behind it.
Grace Feinerman
Grace FeinermanGUEST
1:19
So I was a TV News Anchor reporter and I was traveling throughout the country and I always brought a cooler to work that had all of my healthy snacks.
Grace Feinerman
Grace FeinermanGUEST
1:28
And everyone thought I was nuts because I was living all over.
Grace Feinerman
Grace FeinermanGUEST
1:31
So they gave me this little cooking segment on a slow news day.
Grace Feinerman
Grace FeinermanGUEST
1:34
And then eventually someone said, oh, this is interesting.
Jordan Buckner
Jordan BucknerHOST
5:47
What is the product and how do you imagine people eating as part of their daily life?

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