Tactically, how are they procuring this population as a customer base?

Yes.

So we are seeing payment acquisition and credit card acquisition happen at earlier and earlier stages, it feels like.

I mean, to 11 to 13-year-olds, which of course they can't have their own credit card.

We're not saying that, but bringing them into the overall payments ecosystem and growing brand awareness is something they're focusing on solely because These kids are already using them.

If you think back, I used to get a cash allowance from my parents.

They would hand me, you know, a $10 bill or whatever it was.

Are they primarily going to AI? Are they going to YouTube and looking at influencers? What do you see in here?