That's it.

We had $25,000 left in the bank.

We were going to have to shut down the company.

I'd be introduced as the brand director, the director of CEO, Grace Andrews.

Who am I without that?

They're also rated as more attractive.

We can go viral.

There is a science and a math to it.

Yeah.

And getting started is, is the hardest bit.

So I say format, but it could also be template or repeatable structure.

It's something that's repeatable and sustainable that's going to evoke that feeling for your audience, that's gonna contribute to that wider goal of what you're trying to achieve.

And then at a base level, I'd be looking to create some sort of, um, multi-part series which is more campaign or moment-driven, um, that really, really sort of is your shareable moment.

Because we'll talk about metrics and measuring, but if this is sort of reaching your existing audience, there's always gonna be an element of needing to reach new audience, but also generate awareness and visibility for what you're creating, because otherwise, we're always going to be at the same sort of level.

Like, every business that I've ever come across wants to grow.

Yeah.