G
Gordon Henry
Canadian ice hockey player
2
APPEARANCES
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Aug 31, 2026
Why Your Agency Is Losing Deals (And How to Fix It) | Gordon Henry
8:19
8:26
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9:00
9:16

Gordon HenryGUEST
Well, I, I, I think, you know, I, I touched on it earlier, is that the credentials deck and the website must be aligned.

Gordon HenryGUEST
And, and as I said earlier, you know, whatever you put into your credentials deck, it's gotta be impactful.

Gordon HenryGUEST
Uh, obviously look at the font, look at the, the, the colors, um, and, and the, the depicting of your, um, your, your pictures and, and the team and et cetera, et cetera.

Gordon HenryGUEST
But I think that what's important is that the credentials from a perspective of what you've done previously are important, and it's also about what sector are you particularly going for.

Gordon HenryGUEST
Um, do you want to be a specialist in a sector, or do you want to be a me too across the board, or do you want to only s- stay in, in a lane of, of certain s- uh, sectors? And I think, you know, from the website point of view, the same applies to the credentials in terms of that wow factor.

Gordon HenryGUEST
It's in the first one or two slides that you look at that's actually gotta be the impact.
Potatoes are back in Central Saanich after 40+ years
10:15
10:22
10:44

Gordon HenryGUEST
And this document was developed for between 2006 and 2014, which is the current version.

Gordon HenryGUEST
And as the scientific community started doing more research and learning, you know, the best ways of managing it and eradicating it, we finally reached an agreement on what the necessary steps are to test the field and to assess it and to make sure that you don't have a population.

Gordon HenryGUEST
which is collecting soil samples out of the agricultural land in central Saanich, sending those samples to either the lab in Ottawa or the lab in Charlottetown.
13:12
Is the reason that it was only ever in central Saanich because you got buy-in from everyone and because everyone was, you know, rinsing machinery before it was moved? Because it seems wild to me that this one part of a peninsula that is full of farms was the only part where this was a problem.

