I'm going to open it right up with why do you think social media is a powerful tool for real estate agents?

Oh my gosh, because everybody and their mother and their grandmother is on there, right? So you can reach people, right? Like you can get an audience, you can create like your own little reality show.

You can take them as far or as not far into your life that you feel comfortable with, right? And also most importantly, because over time you earn people's trust, right? right and when they when when you earn their trust they will do business with you no matter what so i don't have to negotiate my commissions i don't have to convince and back people to work with me like they're little you're like hey go go uh do you have any babies so we need a bigger house do you think you could help us i know you're so busy like literally they raise their hand and they're like beg me to work with them right so it's just a different experience you also get to cultivate your people right versus having to work with some random person that the zillows of the world sent you that you have nothing in common with them right so what happens when it comes to social media when you put your content out there and your content might be like let me share a couple things about me so it helps you understand of who your people are who my people are so for example i'm a foreigner i'm hungarian from romania i speak multiple languages so i have a whole audience of people who follow me because they're also immigrants right so we have that in common I am a mom of two boys, right? So now I have all the moms of two boys.

We have that in common.

I have a furry daughter and her name is Charlie and she's a bulldog.

So now I get people who have bulldogs and they love bulldogs and I love bulldogs.

So now we have that in common, right? I could continue.

Yeah.

Who can help today?

Yeah.

So I would really sit down and just write down 10 things that are important in your life, right? Like what's important to you.

So you might say, okay, I'm a mom.

I have a bulldog.

I have a type 1 diabetic son.

I love yoga.

But I

Yeah.

So AI is your assistant now.

Use AI to personalize your content, captions and ads.

So you're talking to buyers, sellers and investors, not random people.

So it will help you target in on your target audience, speak the language that they want to hear and then do the call to action.

So they actually choose you to be a realtor.

Short form video runs the show.

We got it up.

millions

4.7 million.

So 4,793,848 emails.

You know how many got opened? 2,034,725.

If these people, this is 2 million emails.

If I make as much as $1, just $1, for every email that I send, that is $2,034,725.

then I could potentially make.

We're talking the referral network, which I love.

share.

OK, so even though I brought 42 producing agents to Keller Williams who are selling millions of dollars for Keller Williams, guess what happened? I made nine hundred and thirty two dollars in nine months with the company bringing 42 producing agents.

I'm like, I don't like this game.

I don't think of it just how many times, how many agents did I talk to for 42 of them to actually make this switch? And then Keller's onboarding process wasn't anywhere near what the EXP onboarding process is.

So how many phone calls, how many brokers I had to hunt down to actually follow up with the agent who did the application and all that.

So I was like, I don't like this game.

But I also realized that hold on a minute.

But you see, if we

I'm going to open it right up with why do you think social media is a powerful tool for real estate agents?

Oh my gosh, because everybody and their mother and their grandmother is on there, right? So you can reach people, right? Like you can get an audience, you can create like your own little reality show.

You can take them as far or as not far into your life that you feel comfortable with, right? And also most importantly, because over time you earn people's trust, right? right and when they when when you earn their trust they will do business with you no matter what so i don't have to negotiate my commissions i don't have to convince and back people to work with me like they're little you're like hey go go uh do you have any babies so we need a bigger house do you think you could help us i know you're so busy like literally they raise their hand and they're like beg me to work with them right so it's just a different experience you also get to cultivate your people right versus having to work with some random person that the zillows of the world sent you that you have nothing in common with them right so what happens when it comes to social media when you put your content out there and your content might be like let me share a couple things about me so it helps you understand of who your people are who my people are so for example i'm a foreigner i'm hungarian from romania i speak multiple languages so i have a whole audience of people who follow me because they're also immigrants right so we have that in common I am a mom of two boys, right? So now I have all the moms of two boys.

We have that in common.

I have a furry daughter and her name is Charlie and she's a bulldog.

So now I get people who have bulldogs and they love bulldogs and I love bulldogs.

So now we have that in common, right? I could continue.

Yeah.

Yeah.

Right? And then that content will help, will help the health of your account.

So create long, um, format content.

And the lives are, guys, just be you.

Like, when you decide to do social media, I don't care if I mispronounce a word.

I don't care if I say something stupid.

I don't care if something doesn't come on time to me.

We got it up.