Can you just sort of explain to listeners, you know, what work you've been doing in that space? What drove you to do it? And then maybe we could have a bit of a discussion about some of the thinking that you're looking to get out there.

Yeah, so you're talking, I think, about my LinkedIn article I've got out this week about inflation.

And it's a very specific strategy.

It comes from some of the work we've been doing around the responses to say we've done to the Pensions Commission and also the IFOA, the Pensions Board.

We worked out as a group what our consensus was on a whole range of stuff.

And the guys in policy and marketing, they put it together in a nice way.

glossy, and that's up on the website.

Glenn, what does value for money mean to you?