What, in your opinion, maybe one or two of the smartest ways you've seen that brands are turning a convenience-driven purchase into repeat behavior slash loyalty?

Yeah, it's a great question.

And to me, it's not just the brand's job to drive the loyalty.

It's also the platform's job and DoorDash's job.

So on the DoorDash side, our jobs to be done are flawless delivery and logistics of that first order, because if the consumer has a bad experience, they're definitely not going to come back.

Then that's everything from is my avocado, the exact ripeness, if I need to make guacamole right away, is my pizza still frozen, et cetera.

The second is finding ways within the app to resurface the brand for the consumer.

Where would you tell them to stop treating delivery as another sales channel and start thinking about it in a completely different way to win the consumer? What would be the one to two things that you would tell that leadership team?