Mm-hmm.

Efficiency is a big component, unfortunately, of our success factor.

So one of the ways that we have kind of contained calls from the public, which could be thought of as a non-value call, but so important to brand, right? A bad call with the public can really denigrate our brand, and we don't want that because we're dedicated to serving the health of America, as well as physicians' needs.

So how do you handle that? So several years ago, we created an automated answer center, and it was a bunch of recordings, and you press buttons, and if you don't have a pen, you have to stop it, and you have to go get one.

And if you have an additional question, you couldn't answer it.

But it was a rudimentary way that we were able to achieve about 30% containment.

In other words, the public will find their way to something else, which is our 800 lines, and then of course, we have live agents there.

Yeah