So how do you help to extract and create something to go alongside an amazing product?

Sure.

So instead I would just say, Hey, can you make me a skin serum? I will actually go down deep with you.

I'll ask you your why seven times minimum, like peeling an onion to get your motivation out.

And you know, don't give me a service answer.

I'll ask you seven different ways.

To really like, you know, dig it out, you know, why do you want to have this? Because entrepreneurship is hard.

So how do you guide them through this process?

So if someone wanted to launch a beauty brand today with limited capital, where should they focus first?

they need to have their branding done first.

A lot of times people come to me and say, Ginger, can you make me a hair serum? Can you make me a skin cream? Of course, actually any cosmetic chemist can do that.

That's their job.

That's their technical skill.

But now all the cosmetic chemists can help you with the branding.

What is branding? Branding is helping you with your mission statement, your vision, your unit selling proposition, what kind of product line up you should have, the pricing, packaging, distribution, your PR strategy, and also your philanthropy.

okay What is a beauty brand that you admire for their business execution?