Okay.

And it started, um, working with specialists doing field marketing, which is door-to-door marketing for specialists, calling on primary care offices to get referrals for my specialists.

So that's how the business started, uh, 12 years ago.

And over time, you know, doctors would say, "Can you do a website? Can you do our Google ads?" And, you know, "Can you do PR?" So we eventually became a full service, um, marketing agency basically.

Fast-forward, um, about a year ago, I decided I really wanted to niche for the digital marketing, not for the field marketing, but for the online marketing that we do.

Um, because it's such a, you know, it... there's so much noise online, there's so much traffic, and I really wanted to focus on one type of doctor.

And I have been working with a MD who is a functional medicine MD for about five years, and he specializes in autoimmune medicine.

Mm-hmm