What are some few things you can share there?

So this whole idea of how you activate a board member in a campaign, a board member role is generally speaking a strategic role.

It's an oversight role.

They are supposed to sort of have the advice and consent kind of function within an organization when it comes to the mission and how the mission is pursued.

It's not necessarily a tactical role.

In fact, I wouldn't necessarily advocate for boards that are overly operationally engaged.

But in a campaign, provided that you can give your board members, it is up to you as staff to give your board members an idea as to how the strategy that they as board members have approved and are championing is brought to life through the campaign.

It's really up to you.