So I want to understand from your perspectives, the new C's here, how does Cole McVoy ensure integration is more than just a talking point?

So I came to Comicboy six years ago from Target, where I was on the agency relations team.

So hiring, sort of parting ways with agency evaluations for Target's roster of, I don't know, 50-plus agencies.

And in fact, that's where I met Comicboy, fell in love with Comicboy, and wanted to work here because I loved the humans.

I got to work with John.

etc so um i've been sort of part of the integrated agency journey for quite some time and i think there was a point in time where everybody was integrated and everybody was full service and then everybody was breaking it up and there were media agencies there was design agencies or creative agencies comic boy's always been fully integrated But when I first came here six years ago, yes, we were fully integrated, but we still had a lot of media-only clients, design-only clients, PR-only clients.

We don't see a lot of that anymore.

Yeah, I would say it was pretty