Uh, like, what, what comes to mind when you see those types of conversations and editorial pieces sort of thrown out there?

I mean, I, I, I read the article as well, and it was, it was interesting because some of the use cases, I guess, they gave the touch screen, I think were a little unusual.

I, I think any integrator in this channel would not suggest that, you know, to turn lights on and off by your bed if you wanna get up in the middle of the night, you have to go to a touch panel, go into an app, go open an app, touch, you know, turn, turn on lighting scene.

That is not a, a practical use of technology, and I think it kind of presented it in an interesting way.

It sort of presented it as an either/or as opposed to having, you know, a, a, an and, you know? And I think some of it definitely comes from, uh, you know, there are, there are touch screens everywhere, right? There's touch screens, and we've seen in the automotive industry where there's been a huge, like, leaning into touch screens to the point where actually some automotive industries are pulling back because, you know, there are-- there's, y- there is so much you can do when you're driving and you're having to navigate.

But I think that kind of illustrates the point in a way.

There's ways that you can use touch screens and where they add tremendous value, but also there is this rise of more sort of tactile, you know, controls, more kind of, I guess, more traditional in some ways that sort of complements that use.

But what, what do you hear?