Here's one that aged

beautifully.

I think it's important for everyone to have a point of view.

um and having we called it our six fails they were six big common mistakes that we saw in our world of marketing and we thought if we can address those in our launch it gives us a it gives us a suite of talking points to talk to clients about about where we could perhaps improve the effectiveness of their of their efforts yeah i mean i'm happy to unpack any of those i don't to be honest we don't we don't now necessarily refer to them as much as we did from day one in the early years.

But hearing them back now, they remain just as relevant, right? I mean, content is not king.

I mean, I think we wrote that at a time where wordpress type cms systems and the like were immediately accessible and i think wasn't there was a year or two where more websites were published than had ever been published in the history of humanity more photos had been were taken in 12 months than had ever been taken in the history of humanity and people were going berserk about producing content and it seemed to disguise what sounds so so obvious now about context being king not content it's it just seems bizarre that that even was a thing and yet I don't think I think it's still I think people are still guilty of producing content for the sake of content because it gives you it gives you a I don't know it makes people appear busy it means you're you know you're producing something I think I first heard I think it was probably Tom Goodwin, actually, years and years ago, he said the trouble is with a lot of client agency relationships is 99% of the time, if not more, you're producing things as a result of that relationship.

Something has to come out of the relationship.

It's another sticky note that belongs on your monitor for quick reference.

So last of the appetizers, what are three of your favorite brands? And if you can remember, when did you first hear about them and when did you last buy?

Oh, do you know what? Again, again, I find this question quite challenging to answer and I shouldn't because brand is my world.

But as a consumer, I'm loyal to very few brands and there are brands that interest me and the brands that I, the brands I'm going to answer with are actually more people.

So the first one I'm going to plug is Tilly Sveas, which is a independent jewelry brand in the UK.

And the only reason I'm going to mention Tilly is because she is actually the older sister of an ex-girlfriend of mine.

And so I was in and around her and her family when she started this business.

And the business literally started from her going to Bali, buying some silver and very much grassroots level trading in jewellery fairs in and around London, of which there are a few, and building a brand from nothing, just from silver that she bought whilst away in Southeast Asia.

children here.