What could some of those variations look like?

Amazing.

So let's say someone is asking, who is the best mobile marketing agency? And then what Chachapiti breaks it into saying, who are the best mobile marketing agencies in 2026? Who are the mobile marketing agencies who won the most awards? who are the the mobile marketing agents for startups or for enterprise or for whatever he knows about you and your niche now once he finds let's say that he asked 10 questions like that and then he finds a short list let's say 10 companies now he does the exact same queries on every single one of those companies Who is the best one to actually recommend on? So what is their public reviews? How does it look like on social? How does it look like on Wikipedia? If they had any kind of complaints that actually got them, I don't know, like a BBB that fined a specific company.

We had clients like that that basically got fined by the government.

Whether it's taxes related, whether it's complaints by the public or things of that nature, it tries to check how valid this company is based on their case studies, who are the type of clients that they are working best with, what type of cases are they publishing, how does their presence look like online, on LinkedIn, on Reddit, on all of those threads, basically trying to understand if this company what to recommend on, how their YouTube videos look like, and all of those elements that they can compare with to say, they are the thought leader that I need to actually recommend for this specific niche, for that specific problem.

So it's about the trust signals.

Think about each and every one of those queries you give me.

But if there was a small tip that, you know, somebody can think about today or think about implementing today as it relates to their brand so they can become more visible, like what would that be? Yeah, I think that the first step is actually trying to understand

I know you already mentioned the single biggest growth principle, but what are some other common traits that these fastest growing companies share?

I think that they are looking on the data in a very holistic way, which means A lot of companies are looking on saying, I'm investing a dollar today.

I want to see $5 in return.

Otherwise, I don't want to spend it today.

And looking on very short-term type of a way.

And I feel like The category leaders, the ones that you mentioned and many others are usually looking on how do we create this type of a trend of growth for the long term.

There are a lot of things that take time.

But now...

When you work with companies like that, who have already achieved that a level of success, they often have very talented teams and significant resources, right? So what do you believe they're looking for from a partner like Moburst that they can't easily, you know, build internally?

I think it's a great question.

I think that like when we started working with Google, for example, they have probably tens of thousands of UI UX experts, like product experts.

They build some of the most prolific brands on earth.

When you think about Google Maps, YouTube, Chrome, Search, YouTube TV, Gmail, products that have billions of users.

And I think they have really smart designers.

I think they have really smart marketeers and they have very, very talented designers.

So, you know, because Movers has embraced AI powered marketing and uses technologies across different areas of your business, of course, right? So how do you believe AI will reshape the future of marketing and What should leaders be doing today to prepare for

But how long is the shelf life? How long is that good for with trends and distractions getting worse? What you find out today could be completely different in three months, in my opinion.

You're completely right.

And that's the reality that we are living in.

There are a lot of things that are changing and adapting almost every quarter.

We recommend on refreshing some of those assets every six months or so.

And a lot of our clients saying, well, It took us now 13 variations to get here.

Why would you want to try to challenge that status quo in six months? And the reality is that the platforms are changing.

in business today you're you're planning this and you're already planning for two number two and three all right

So for listeners who have content that's already ranking well in traditional search and they don't wanna blow it up, like where do you start when a brand wants AI visibility but can't afford to destabilize what's already working?

I think that when you're looking on, on things that are getting ranked well on Google, Google only gives you, let's say, let's look at it as a point system.

So you're getting three points, for example.

But three points not necessarily gonna get you high enough on ChatGPT, Gemini, Perplexity or Claude.

Um, so basically with the way of how to actually using that content, if you're also having the same type of a piece of content as a video on YouTube, it gives you more of those points.

If you'll be able to get the same type of, of, of, of value proposition in different types of formats, and it will ge- gonna be featured also on Reddit, and it will also be, uh, a- and like another article on Forbes that was just launched last week that's gonna be talking about your niche and will display you as one of the key ones that we're actually getting an interview or getting a quote from you, it gives you like much higher score to say they are much more relevant, they are much more being perceived as the, as the, as the, the thought leader in this space.

And because of that, it gives you more points to the article that you already wrote on your website and things of that nature.

So what's the mental model shift that actually goes into how you approach content now that we have all these things together?