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Gilad Bashar
Founder and CEO of Moburst, an award-winning mobile-first digital marketing agency trusted by Google, Uber, Samsung, and Reddit.
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Aug 2, 2026
Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
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6:07Gilad BasharGUEST
And you can see, uh, questions on Quora that are impacting it, and how you're looking on Wikipedia is, is, is making an impact of it.
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6:13Gilad BasharGUEST
And, and things that you're having on LinkedIn, like if you have a, the longer post that are actually called the pulse, uh, type of, of content pieces, that's also being kind of triggered into, uh, those LLMs.
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6:23Gilad BasharGUEST
And, and if you have YouTubes, uh, YouTube videos, how much views they got and how the en- engagement there was, uh, and you can get ranked for lots of different type of queries that are very long, because if you're marked as, as number one answer on YouTube for that, you're probably- Good enough to also be cited by ChatGPT, Gemini, Perplexity, or Claude.
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6:41Gilad BasharGUEST
So when they are kind of factoring the, the ecosystem, they're not just looking about what happens on, on Google or Bing.
14 MINS LATER
Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
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4:50Gilad BasharGUEST
And you can see, uh, questions on Quora that are impacting it and how you're looking on Wikipedia is, is, is making an impact of it and, and things that you're having on LinkedIn, like if you have a, the longer post that are actually called the pulse, uh, type of, of content pieces, that's also being kind of triggered into, uh, those LLMs.
G
5:06Gilad BasharGUEST
And, and if you have YouTubes, uh, YouTube videos, how much views they got and how the, the engagement there was, uh, and you can get ranked for lots of different type of queries that are very long because if you're marked as, as number one answer on YouTube for that, you're probably good enough to also be cited by ChatGPT, Gemini, Perplexity or Claude.
G
5:24Gilad BasharGUEST
So when they are kind of factoring the, the ecosystem, they're not just looking about what happens on, on Google or Bing.
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5:33Gilad BasharGUEST
So when you're looking on, on all of those, uh, uh, uh, elements, each and every one of those engines that are being questioned every single day and being trusted by hundreds of millions of people every single day to make their decisions, um, and, and, and it's not just factoring what you're doing on the website.
13 MINS LATER