Mm-hmm

... less about the two geography.

A two extremely important market in Asia, I mean, in both Korea and Japan for us, a market that they influence a lot the rest of Asia.

The attitude and whatever happens in Tokyo and Seoul has, uh, almost a shock wave all over Asia in general, so it's, uh, an extremely important ...

We are very careful as a brand to make sure that our global vision gets, gets translated with local nuances in those two markets.

Mm

... on our local team, our regional team, both in Japan, in Korea, in other markets.

We have local team that they are equipped, that they are skilled, that they are, uh, ready to really embrace this global vision but translated that global vision in an extremely strong way that becomes relevant and adapt their vision to the market, to what the consumer wants, to the, what the consumer appreciates most.

Any examples to share on this front?

Look, I think there are a lot of similarities in both markets, and especially in both cities.

If we look at Tokyo and Seoul, we saw, especially in women, we have a very fashion-forward attitude for both women and men, in a certain way, but we are talking about women.

We see a lot of attention to quality, value of the product.

the the big difference i think is more generational less about the two geography a two extremely important market in asia i mean in both korea and japan for us a market that they influence a lot the rest of asia the attitude and whatever happens in tokyo in seoul has almost a shock wave all over asia in general so it's an extremely important we are very careful as a brand to make sure that our global vision gets translated with local nuances in those two markets.

And how do you ensure that, you know, all of the strategies you have in the different markets cater to those nuances while staying true to your global vision?

So what we do, we rely a lot on our team, on our local team, our regional team, both in Japan, in Korea, and other markets.

We have local teams that they are equipped, that they are skilled, and they are ready to really embrace this global vision, but translating the global vision in an extremely strong way that becomes relevant and adapt the vision to the market, to what the consumer wants, to what the consumer appreciates most.