No, I mean, okay.

So rewind.

I go to, I'm about to go to Cannes.

So Cannes Film Market, parallel to Cannes, sorry, Cannes Film Festival, parallel to Cannes, you have the Cannes Film Market.

So from 9 a.m. till 6.30 p.m., you're like from one office to the other, which are usually at the Croisette and every single hotel.

So you have half hour meetings.

It's kind of like speed dating.

What is the value in a distributor having a conversation at that early stage?