
Gianfranco Gaione
Filmmaker and AI director; founder of Bait Society, an AI-native film production company specializing in AI-driven commercial filmmaking and branded content.
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Jun 24, 2026
Shakun Batra and ad director Kobayashi on AI in films, the importance of craft
11:37
11:48
11:57
12:17

Gianfranco GaioneGUEST
Um, m-my, my background, uh, in the beginning of my career into, uh, production, entertainment production, uh, I started as a VFX artist.

Gianfranco GaioneGUEST
I was always, uh, like, uh, loving animation, traditional animation and then 3D animation.

Gianfranco GaioneGUEST
And, uh, and so I always tried to find new technology that could help me deliver, uh, you know, better stories or, uh, better crafted, uh, visuals and, um- I tried all my life to be able to create everything by myself mostly, you know.

Gianfranco GaioneGUEST
So, uh, to overcome the limits, uh, Shakun was talking about this five minutes ago, you know, the fact that you need all these, uh, um, people and money and approvals, you know.
20 MINS LATER
