How do you do that in such a competitive environment?

Yeah, so I think if we take a step back and we think about what's going to land earned attention for these tech companies.

And the obvious place a lot of the tech companies want to go to is our technology.

Our technology is great.

It's fast.

It's small.

It's energy efficient and all those things.

Are there anything that, I guess, I'm contradicting myself, but anything that sort of, quote, not traditional tech companies can learn about what you're doing to help position tech companies more effectively in this new age of discoverability?