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Gerard Diesenroth

Gerard Deisenroth, PharmD, is Founder of Connect Medical LLC, a medical affairs consulting firm, and a Medical Science Liaison team leader with experience in drug launches, MSL training, and KOL engagement.

Sep 7, 2026

2:26
What's the first mistake you see MSLs making and how they engage with KOLs?
2:31
Sure.
2:31
So, I mean, one of the big things I think that happens at times is really what I like to call the data dump.
2:40
And this is the single biggest mistake that a new or even a mid-level MSL makes and is really treating an opinion leader like it's a sales call or even like a lecture per se.
2:53
They walk into the room, they have a 20 to 30 slide deck, and they're intent on walking the HCP through every single endpoint, every single slide, p-value subgroup analysis from top to bottom.
3:06
So, you know, the thing you have to keep in mind in field medical, our currency isn't the airtime we receive, it's insight.
3:14
And so when an MSL does all the talking, two things happen.
6:32
What's the first mistake you see happen at conferences?

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