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Gerard Diesenroth
Gerard Deisenroth, PharmD, is Founder of Connect Medical LLC, a medical affairs consulting firm, and a Medical Science Liaison team leader with experience in drug launches, MSL training, and KOL engagement.
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Sep 7, 2026
6 Common MSL Mistakes—and How to Avoid Them | Field Medical Career Advice
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2:26Michael PietrackHOST
What's the first mistake you see MSLs making and how they engage with KOLs?
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2:31Gerard DiesenrothGUEST
So, I mean, one of the big things I think that happens at times is really what I like to call the data dump.
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2:40Gerard DiesenrothGUEST
And this is the single biggest mistake that a new or even a mid-level MSL makes and is really treating an opinion leader like it's a sales call or even like a lecture per se.
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2:53Gerard DiesenrothGUEST
They walk into the room, they have a 20 to 30 slide deck, and they're intent on walking the HCP through every single endpoint, every single slide, p-value subgroup analysis from top to bottom.
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3:06Gerard DiesenrothGUEST
So, you know, the thing you have to keep in mind in field medical, our currency isn't the airtime we receive, it's insight.