So from that sense, you really need to make sure that you're increasing the operational efficiencies, but also, I guess, responding to your RFPs as quickly as possible with something that is incredibly relevant, that really touches what the experience that they're looking on delivering to their, um, to, to, to their, to their audiences.

Yeah.

So I would say that you, you know, to improve that efficiency, there's kind of four areas you should focus on.

One is speed, as you've just mentioned, simplicity, being proactive, and prioritizing.

So speed is critical.

You know, event planners are sending their inquiries out to multiple properties, and responding within minutes rather than days can be the difference between winning that business or losing it.

And simplicity, you know, if you simplify the buying process, it can have, you know, a great, you know, immediate impact for you.

[laughs]

So what are we seeing? What do you see across the country here in the UK when it comes to weddings?

So for weddings for 2026 and onwards, we're beginning to see that weddings are becoming multiple day events.

The traditional one day event is kind of on the way out.

Wedding couples are looking for wedding weekends.

They want between two and four days and they want more events.

So they're looking for things like rehearsal dinners, parties.

They want more activities, spa treatments, games and sessions, walks, lovely country walks.

How can you be effective with the event management on such a large resort?