what you and Rich, right?

It's me and Rich.

Or now it's me.

And I just go in and I have a relative who's ill.

And sometimes I go in and I do pre-need.

And just to see how the people interact with me and what they say.

We also mystery shop cemeteries.

But yeah, to get a free consultation, to literally have her walk through your funeral, because besides funerals, what big box, George, that you got, you did a lot of merchandising, a lot of retail work too, like saving companies, right? Yeah.