And I don't know if that's... because they're newer, because they're smaller, because they're female focused or if it's some combination of those things.

Yeah, so I would say historically women's sport has generally been kind of seen as queer and lesbian, and they spent a really long time trying to fight against that.

So you can see prior to the WNBA or around the time it was launched, a lot of the women's college teams were kind of using it as a recruiting tool, being like, that other college, it's full of lesbians.

You should come to us, basically.

Yeah.

So when the WNBA was launched, it was actually like really important to them to not be seen as queer.

So they did a lot of things to try and manage that, whether that would be like dressing their players in very feminine outfits, really promoting.

which I wasn't expecting.