Mm-hmm

... versus doing it this way.

This lineup was X, Y, Z, and this lineup was whatever.

What's the difference of the people that are coming and the people that are, like, the target audience in sense of, like, the crowd or the scene that are coming, right? They're...

'Cause we don't, as I said, just work in one genre.

Like, a rock show, like, versus a indie folk show versus an electronic free show that we're gonna throw is, is com- They're all completely different, so they're attracting different people, so the strategy behind, like, marketing towards someone to come, I think, is, like, case by case basis, and that's just really...

It stems in the artwork, like, the promotional materials a- and the artist, too.

[laughs]