And is it all of the brands or is it one in particular or a few in particular? I'd be keen to know and understand.

No, it's a very incred- incredibly important, um, topic to us and goes right to our sort of L'Oréal values.

Um, diversity isn't a campaign for us, it's a, it's a commitment that starts internally and shows up how we create cast and, and definitely the way that we communicate.

Um, across our brands, we ensure representation is in every creative brief, from shade ranges to accessibility testing.

Um, and inclusion is kind of built into the process, it's not added at the end.

We've made really, uh, incredible progress in, in gender equality, and now we continue to push for more intersectional representation across ability, age, culture, and identity.

Australia is actually the m- uh, the fifth most multicultural, uh, country in the world.

Um, how do you maintain a culture of experimentation and innovation in a large global company? And how do ideas travel from local to global and vice versa?