Yeah

... shepherd these new businesses, 'cause often what happens is, you know, a new business might get a, a big loan, or they might cash out on part of their retirement, and they've, they've al- they've got a bunch of cash, which is great.

And it takes a lot of discipline to really kind of hone in on what exactly you need, and how can you best invest that money, so to speak.

So that's one, is fiscal responsibility.

Another thing is, and these are general concepts, is efficiency.

It's just, you can, as a farm or a small business, you know, 70% of small businesses fail within the first five years.

That's just on average.

Mm-hmm.