Podcast appearances · Radar

George Shutt

George Shutt is Head of Coffee at UK specialty coffee chain Harris + Hoole, where he leads drink development and innovation and hosts menu-design webinars on Coffee Knowledge Hub.

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APPEARANCES

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PODCASTS

Sep 28, 2026

Coffee Knowledge Hub

Coffee Knowledge Hub

The DO's and DONT's of drink development: masterclass with George Shutt

Sep 28 · 1h 11m

Tibor VaradyHOST

2:05

And how much weight has shifted to the signature drink side? Is there any numbers?

George ShuttGUEST

2:11

So just for the Harrison Hall example, so last year we grew our sales by a kind of seven-figure amount.

George ShuttGUEST

2:20

And 40% of that growth came from kind of the creative drinks space.

George ShuttGUEST

2:27

So it's a bit of a kind of propeller that's helping move the business forwards for us.

George ShuttGUEST

2:34

But for some businesses, less so.

George ShuttGUEST

2:36

So it depends on the kind of profile and what you're going after.

George ShuttGUEST

2:40

But seasonal drinks are really big for us.

32 MINS LATER

MelissaAUDIENCE

34:12

What do you say about touristy areas and what to push, like seasonal or regional local produce for a seasonal menu?